Senior Product Designer building enterprise software that untangles complex systems.
10+ years designing internal tools, AI-assisted products, and operational platforms used by more than 39 million people across healthcare, finance, HR, and SaaS.
Featured works
Platforms untangled, workflows rebuilt, interfaces that make sense under pressure. Enterprise, consumer, regulated. Real problems, shipped work. Here are the stories behind the screens.
Expert feedback
What people I have worked with say
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Delise
Associate Director at Deloitte
"Strong systems thinker with a practical approach to design. Reuben balanced user needs, technical constraints, and business priorities while helping move projects forward quickly.”
Bobbo Civiya
Senior Manager at Deloitte
“Reuben brought structure to a highly complex product space. He worked closely with engineering and product teams to simplify workflows and improve usability across the platform.”
Brooks Mesfin
Software Engineer at Selerix
"Reuben made the handoff process genuinely smooth. He understood technical constraints without needing things explained twice, stayed close through implementation, and the designs actually held up in production."
Open to the right opportunity.
If you are building something complex that needs to be clear, get in touch.
Open to the right opportunity.
If you are building something complex that needs to be clear, get in touch.
Open to the right opportunity.
If you are building something complex that needs to be clear, get in touch.
Copyright 2026
Copyright 2026
Copyright 2026